Advertising

The new Schulthess presentation exudes elegance and refinement. It takes into account the quality of Schulthess machines and the claim to occupy the premium sector. The depiction of the appliances reflects that of a high-value piece of jewellery which is exactly what the new XLI generation represents for the home user.

The Schulthess campaign incorporates advertisements in general public and trade magazines, exhibitions and exhibition billposting as well as printed matter of every type. With the headline “A dirt sensor that thinks” the Schulthess brand stands out through the world innovation of integrated intelligence that makes washing and drying even easier. And with the claim “Bleiben Sie anspruchsvoll” [Always be discerning], there’s nothing more to say.